week 3.
Persona Cards
"I want a cheap, fast fashion brand
that is in trend so I can do
interesting hauls for my viewers
and also not break my bank."
I am Jessica russo.
Age: 26
Location: New York, New York
Income/Job: ~ 50k/year as Beauty Ambassador, Social Influencer, YouTuber
Living Situation: Married with kids.
Favorite clothing brands: Chanel, ZARA, AllSaints
​
Key Needs:
- Finding all sorts of clothes all in one site
- Clothes that enhance my small curves
- Finding clubbing outfits
- Clothes that will catch more attention in my YouTube videos
Frustrations:
-Too long to purchase items. No filters for clothing.
-Too many irrelevant tabs which makes it longer for me to buy and I get disinterested very fast.
- Some collection names do not make sense.
-Some sale items are not actually on sale. That, or the numbers sometimes are not colored in red.
Frustrations:
- Many clothes look better on celebrities than on actual people... The filtered Instagram pictures on top of the actual item are a fraud!
- Doesn't have the color I want for the specific item I want! Has random colors but no pictures of the item on the same webpage.
​
"I want a place where I can shop
all the latest trends and try to get
popular on instagram through
buying from celebrity brands."
I am luna Gabriela Alvarez.
Age: 16
Location: Queens, New York
Income/Job: Student
Living Situation: With parents
Favorite clothing brands: Urban Outfitters, I.AM.GIA, Forever 21
​
Key Needs:
- To look like Kylie Jenner
- Upkeep on the latest trends
- Build my social media presentation
- Become an Instagram Baddie
"Sometimes i want a place to buy trendy clothes for plus sized gals like me because it is harder to find basic,
slimming clothes for heavier women."
I am simone coleman.
Age: 29
Location: Boston, Massachusetts
Income/Job: 110k~150k/year as a Lawyer, Human Rights Activist
Living Situation: Single with no kids
Favorite clothing brands: Le Chateau, JXB Janie Bryant, Marèe Pour Toi
​
Key Needs:
- Wear comfy clothes that look stylish
- More clothes I can wear as a plus sized woman
- A new brand that supports plus sized women and make our bodies look good
Frustrations:
-Misleading color swatches on certain items.
- I don't want to share my information to be shared if the size is not available.
-Size chart does not include over XL measurements.
"Since i am always on my feet,
i need various stylish athleisure
tokeep moving and look
fresh at all times."
I am Amy homsi.
Age: 23
Location: New York, New York
Income/Job: 40~60k/year as a Health Trainer
Living Situation: Single with no kids
Favorite clothing brands: Bandier, Adidas, Lululemon
​
Key Needs:
- Site that provides both athleisure and club outfits
- Clothing that highlights my curves
- Looking good while working out
- Fancy tracksuits and bodysuits!
Frustrations:
-The main picture being advertised is an item with a color that does not exist in the color swatches for the item.
- I wish they had a better way to find clothes... like a filter section maybe? Long scrolling and clicking.
Week 3 Reading
​
The main thing about making a persona is being goal-oriented. What are the goals of the users of this site?
They are so important for the development process of the products you are advertising or whatever you want to sell... whether it may be an idea or an interaction.
The main thing about personas is that it needs data research before creating these fake personas. They must be a real opinion therefore it will be realistic and effective.
After this, we must brainstorm a hypothesis and think of the upcoming scenarios that will happen. Then you can make updated adjustments as the company progresses.