User Experience / User Interface. Both elements are crucial to a product and work closely together. But despite their professional relationship, the roles themselves are quite different, referring to very different parts of the process and the design discipline. Where UX Design is a more analytical and technical field, UI Design is closer to what we refer to as graphic design, though the responsibilities are somewhat more complex. Explained by Emil Lamprecht from careerfoundry.com You can read the article here.

I believe UX/UI is an understanding and initiation of human contact. It is also common sense and a way of living. A view in a common way, with a practical thinking.

Fashion NOVA has very important elements of UX/UI already implemented on their design... however, I believe that it is not a very good one. I want to change their site with a more successful solution.