top of page
Reinventing: FashionNova
Introducing the Personas.
Creating the personas of four people who frequently shops at FashionNova.com.
Let's go on a Journey.
Journey maps of the four personas and their problems with the original website.
SiteMap.
Layers of information with different data boxes that is planned for the newer website design.
User Flow.
User flow of Jessica Russo, who is the main persona. This shows three solutions to the original website's problems.
Component Library.
The bits and pieces that make up the website style.
Prototype.
Flow of the website translated through using hotspots and transitions on InVision and Marvel. Main prototype is the desktop Homepage of FashionNova.
Responsive Visual Design.
How the website looks like on a responsive tablet and a mobile view made with Marvel App.
Tablet Prototype
Teaser
Mobile Prototype
Teaser
Journey Maps
SiteMap
User Flow
Component Library
Prototype
Responsive Visual
bottom of page